Datafy Media Measurement Implementation Guidelines

Datafy can expand measurement insights to clients’ owned channels and external digital media placements beyond Datafy’s programmatic platform. Tracking your digital media placements and your owned channels can provide insights about visitors who saw your ads and showed up in market.

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What can we pixel and track?

Datafy's cookie-less solution does not experience a significant difference in trackability whether tags are placed direct or site-served through a third party ad server on

Mobile
Web
Desktop
In App

What insights will we see?

Tracking your digital media placement can provide insights about visitors who saw your ads and showed up in market. Some insights our reporting can show include:

Who are my visitors?
Top origin markets
Demographics (age, income, etc)
Trip length
Top points of interest
Top performing channels

How does reporting work?

Data captured via measurement pixels & click tags will be published within 2 months of the program’s initial launch, and data will continue to feed into a live reporting dashboard weekly to help measure the effectiveness of your ads. Read more about Datafy’s methodology here.