Tally by Datafy™ Helps Destinations, Attractions and Event Organizers Finally Answer: How Many People Were Really There?

For years, measuring attendance at festivals, parades, public gatherings, and other non-ticketed experiences has often involved clipboards, clickers, inaccurate estimates, and far too much guesswork. While those methods can provide a rough count, they rarely tell the full story.

Tally changes that. With minute-by-minute visibility into attendance and activity patterns, Tally helps organizations understand not only how many people attended, but also when crowds arrived, when activity peaked, and how attendance changed throughout the day.

Whether it's a downtown festival, seasonal attraction, sporting event, parade, fair, or public gathering, Tally provides a clearer picture of what actually happened on the ground.

"For years, our clients have been trying to answer one simple question: 'How many people were really there?' Without reliable attendance data, that answer often came down to estimates. We knew there had to be a better way," said Candie Perkins, Co-Founder and CEO of Datafy. "That's why we built Tally. It's simple, reliable, privacy-friendly, and helps organizations understand the full story behind their events."

Tally is particularly valuable for destinations, attractions, municipalities, and event organizers looking to better understand attendance at non-ticketed events where reliable measurement has historically been difficult. For ticketed events, Tally complements existing attendance records with additional insights into crowd flow, peak periods, and overall event performance.

Designed with privacy at its core, Tally does not collect personally identifiable information, track individual visitors, or rely on invasive monitoring methods.

When paired with Datafy's visitor, geolocation, demographic, and spending insights, organizations gain a more complete understanding of event performance and economic impact, helping them confidently report results to stakeholders, sponsors, community leaders, and partners.

Because every event has a story… And now, organizations finally have a better way to tell it.

Have questions or interested in learning more? Reach out to Jackie McLafferty at [email protected].