Cutbacks, caution and changing consumer patterns - Here’s what travel leaders need to know this month.

What’s News with Datafy – July Tourism Edition

The smartest attractions aren’t picking sides between OTAs and direct sales—they’re building a strategy that pulls the best from both. Here’s why.

Should Attractions Partner with OTAs or Focus on Direct Sales?

Travel trends move fast—like, “did we miss a memo?” fast. We’re here to break down the latest industry news and show you how to respond using the data you already have. Each month, we’ll connect what’s happening to practical ways you can adjust, react, and stay ahead (or at least do our best trying).

May Edition: What's News?

Unpacking common misconceptions in campaign measurement for DMOs, this blog dives into how evolving privacy laws and data collection methods are reshaping the way we measure marketing success.

Myth-busting in Attribution: Tourism Edition

Here’s what we think the industry can expect in the year ahead now that we’ve turned the page on 2024.

Ad Tech Predictions for 2025

Google made waves in the ad-tech world last month with the surprise announcement that it was scrapping its plan to deprecate third-party cookies. Read on to see what the team at Datafy has to say about it.

A Note from Datafy on Google’s Third-Party Cookies Pivot

Ever feel like the answers to your questions about CTV are more gray than black and white? Oftentimes, the unsatisfying answer to these questions is going to be, “Well, it’s a little more complicated than that…” Let’s talk about why that is.

CTV: It’s Not Black and White

Destination Marketing Organizations (DMOs) are under increasing pressure to demonstrate accountability in their reporting metrics. Fortunately, technology has evolved significantly in the last few years, making it possible to do exactly this. Find out what destinations are doing for better reporting and strategizing with this new data at their fingertips.

KPIs and Conversions for DMOs in the New Digital Landscape

As third-party cookies phase out, marketers face challenges in retargeting, analytics, and audience targeting. Here we explain how DMOs can navigate this shift by leveraging first-party data, geo-based and contextual strategies, and emerging tools.

The Cookie-less Future

You’ve heard of ROAS, but the metric that everyone’s talking about is iROAS. Let’s make sure that you’re one of them.

IROAS: The Metric that Matters

Today, I’m excited to announce the launch of a new, knowledge-based blog series called The Datafy Download, where we will talk all things data science, AI, digital advertising, ROI and measurement, along with sharing compelling and insightful client success stories.

Blog Posts by Category: ad-tech

Blog Posts by Category