The concert series, farmers market, street festival- your summer calendar was packed. But now that summer is over, there’s a big question to answer: Which events delivered the most value to your community? Before you build next year's event calendar and allocate another budget, here's what to look for:
Attendance is Only One Part of The Story
Event Intelligence starts with knowing how many people came and when they showed up. Whether you're using ticket sales, geolocation data, attendance estimates or Tally by Datafy™ to measure the crowd, attendance is an important starting point.
But a big crowd doesn't always translate into big value for your community.
That’s where Event Intelligence digs in.
Did attendees stay overnight?
Did they come from near or far?
Were they first-timers who were motivated to come after receiving your specific marketing campaigns, or were they repeat visitors?
Understanding who showed up - not just how many - gives you a much clearer picture of what your event actually delivered for your community.
Next Up: How Much Money Did Attendees Contribute to Local Businesses?
Did event attendees spend money at local businesses? Book hotel rooms? Give restaurants and shops a noticeable boost?
Event Intelligence helps you understand which businesses benefited most from each event you supported.
Does the concert series boost spending at local restaurants? Do local retail shops see an increase or decrease in spending when the art and wine festival takes over downtown?
Together, this data shows which events did more than draw a crowd - they generated real value for the businesses and community around them.
Decide What Deserves More Investment
You've invested time, money and resources into making your events happen. Now it's time to understand what those investments delivered.
Datafy's Event Intelligence reports can show which events drew the biggest crowds, which brought in visitors who spent the most at local businesses and how those outcomes compared to your goals. And for every dollar you invested in an event, how much spending and tax revenue did your community receive in return?
These are the types of key data points you can use to determine which events had a positive impact.
With that information, next year’s planning becomes less about what felt successful and more about where your time, funding and resources can have the greatest impact.
Make Next Year’s Event Calendar Even Better: Contact the team.