Helping Attractions Thrive in a Data-Driven World

Whether it’s a museum, a historic landmark, or an amusement park, attractions can be the main reason people choose to travel - but in spite of their central role in the visitor experience, many still face significant challenges when it comes to data, marketing, and measuring their impact. 

We saw a clear opportunity to solve these pain points at Datafy - so we went ahead and built a platform specially designed to help attractions make data-driven decisions and drive smarter growth. 

Datafy Does Attractions!

We’ve been working with destinations for years, and one thing has become clear: attractions are essential to tourism, but they’re often flying blind when it comes to data and marketing performance for a few key reasons: 

1. Limited access to data: Many attractions rely on OTAs or third-party sellers that keep the customer data for themselves.

2. Outdated tech: It’s common for attractions to still be using old POS systems that don’t offer much insight into visitor demographics.

3. Pressure to report: Stakeholders want quick answers on  ticket sales, visitation, marketing impact and more - but most attractions don’t have the tools to provide them.

4. Underused partnerships: Even though attractions can be a massive draw to a destination, they don’t always reap the full benefit of their DMO or CVB relationships.
   
   

That’s Where Datafy Comes In

Datafy combines analytics and advertising into a simple, custom-built platform that’s been designed to help attractions understand their audience, reach more visitors and measure what’s working:

• Boost revenue and optimize performance: Uncover trends in visitation, ticket sales and visitor spending to optimize pricing, staffing, and promotional strategies to drive more revenue throughout the year.

• Reach the right people: We’ll help you use real-life behavior data to identify the audiences that are most likely to buy tickets, show up, and spend.

• Drive direct sales: Drive traffic to your own channels to retain more revenue from each ticket sale and collect valuable data that can be used to advertise more effectively in the future.

• Understand your visitors: Where are they coming from? When do they visit? Where else do they go during their visit? Our insights will tell you all of this, and more.

• Make your marketing work harder: We’ll help you connect the dots from advertisement to arrival, bringing full-circle visibility into the visitor journey and finally answering the question: Did my advertising actually work?
  
  

Attractions don’t just entertain - they drive economic impact, tourism growth, and bring value to their communities. They’re at the heart of the travel experience - And Datafy is here to provide the tools that they need to thrive in today’s digital world.