Answering Retail’s Toughest Question: Finally, a Way to Prove ROI

The environment facing retailers across the U.S. is… complicated. Teams are stretched thin managing promotional calendars, tracking sales performance, and finding ways to capture more share-of-wallet. Still, one question cuts through it all: What’s actually working?  

The good news? Those same challenges also create major opportunities for retailers who use the right data and tools to understand what’s working and where to focus their energy. 

Datafy helps retail marketers and analytics teams do exactly that. For years, we’ve been helping destinations and travel organizations use data and ad-tech to understand their visitors and grow their business. Now we’re bringing those same capabilities to retail - with tools designed to make things easier, campaigns smarter, and results clearer. 

That’s exactly what our platform delivers:

1. Clear shopper insights: Who’s coming in, how often, and what they’re buying 

2. Smarter targeting: Want to reach frequent shoppers, your competitors’ customers, or a certain demographic or geographic region? We’ll build those audiences for you. 

3. Digital campaign execution: Launch advertising campaigns across video, audio, native, CTV and more, all directly through Datafy’s DSP. 

4. Store performance analysis: From peak shopping hours to product adjacencies, we’ll reveal the trends behind loyalty and repeat visits. 

5. Centralized data hub: Instead of juggling and stitching together disconnected reports, retailers can finally see all their data in one place - making it simpler (and a lot quicker) to analyze performance and act on real insights. 

Why does it matter? 

Most retailers that we talk to share the same frustrations: 

I don’t know if my ads are actually driving sales 

We’re spending too much time proving ROI to CPG and co-op partners

We’re just guessing at what shoppers want 

We’ll take the guesswork off the table so that retailers can: 

• Plan smarter promotions and inventory decisions with analytics that tie directly to customer behavior and promotion performance

• Show partners clear reports proving the impact and value of co-op spend 

• Replace multiple tools and manual processes with a single platform 

• Provide buyers with category insights to better inform inventory decisions

Final Thoughts

At its core, Datafy is about making retailers' lives easier, more productive, and ultimately, more successful. We’ll give you a clear, complete view of your customers, campaigns and store performance so that you can make smarter decisions, strengthen your partnerships, and prove the value of your efforts. We’re here to help you focus on what really drives results - and grow your business with confidence. 

Interested in getting started with Datafy for Retail? Set up a meeting today.