5 Reasons You Need Your Data and Advertising Programs Linked

Data and advertising go hand in hand. When they’re working together - really together - you have a clear picture of what’s working, who you’re reaching, and how your efforts are impacting real-world visitation. Let’s dig into the five biggest reasons organizations benefit when their data and advertising programs are linked. 

Save Time and Simplify Everything 

Let’s start with the obvious: Efficiency. Managing multiple vendors and platforms is a time suck. When your data and advertising live under one roof, it’s not just simpler, it’s faster. Campaign set up, reporting, and optimization all become seamless, freeing up your team to focus on strategy instead of spreadsheets. 

Stronger Data Fuels Stronger Advertising 

The best campaigns start with the right audience - and nothing powers that better than real-world data. With Datafy’s full suite of ad-tech solutions, you can build custom audiences based on real-life behavior:

• Where they’ve been?
• What they enjoy?
• What kind of experiences they’re likely to seek out next?

Want to reach food lovers? National park explorers? Live music fans? We’ll identify those audiences with the highest likelihood of converting, and connect them directly to your campaign. 

Measure What Actually Happened 

Clicks and impressions can only tell you so much. However, when your data and advertising are linked, you can measure what people actually did.

Did your campaign drive overnight visitation? 

What percentage of your ad exposed audience show up in-market? 

With a closed loop between data and advertising, you can deliver campaign recaps that go beyond surface metrics - showing, for example, the estimated number of hotel rooms booked or total day visitors who came from devices exposed to your ads. 

Understand Your Impact with Incremental Lift 

Knowing who visited is one thing. Knowing why they visited is even better. Incremental lift helps you understand how many trips were influenced by your campaign, versus those that would have happened anyway. 

With Datafy’s large datasets, we can create a statistically valid control group - people who match your audience but didn’t see your ads. By comparing their visitation rates to those who did see them, we get a clear view of your marketing’s true impact. (Think insights like: “Ad-exposed audiences were 3.2x more likely to show up than non ad-exposed audiences.”)

Everybody’s Doing It 

Well… not everybody. But while bundling data and advertising might sound new in the tourism industry, big players in other industries already consider it standard practice. Now, with Datafy’s full suite of solutions, you can tap into the same efficiency and effectiveness of data-driven programmatic advertising that the rest of the ad-tech work has been using for years. 

The Bottom Line 

When your data and advertising are connected, everything just works better. You get a clearer picture of who’s coming, what’s working, and how to plan for what’s next. 

And that’s exactly what Datafy was built from - to help connect the dots between data, advertising, and real-world results. 

Ready to see what happens when your data and advertising actually work together? Let’s talk.